To establish and maintain long-term relationships with clients and consumers by offering products of the highest quality. This way the company demonstrates its willingness to embark on new business ventures, strengthen its public image and meet the requests of its partners and consumers more efficiently.

The change of the name and logotype is a part of the rebranding process and establishment of a new corporate identity which marks the beginning of a new business chapter on the domestic market and abroad. Company operates under the name Fun&Fit Company d.o.o. By constructing a new factory with the latest equipment, the company strengthened its position on the domestic market of cereal products, 'healthy snacks', food staples and dried fruits.Īs of 2016, Florida bel d.o.o. Muesli products have turned out to be the most successful and popular among consumers. In view of the present trends in the healthy food market, the company has introduced a wide variety of products. Today, the Fun&Fit plant is equipped with automatic and semi-automatic packaging machines, continuous roasters for dry roasting and other state-of-the-art machines and appliances.Īs product quality is our main concern, we choose modern, flexible packaging materials, which preserve the quality of the finished product and are appealing to the eye of the modern consumer. Our commitment to innovations and continuous improvement of the production plant and the variety of products led to constant expansions of the production capacity. At the same time, the production plant was furnished with a modern vacuum packaging machine.Īs of 2007, the company has been a part of Delta Holding Group. In spring 1998, a state-of-the-art line was introduced for frying and roasting of granular products. These products are formulated and produced according to thoroughly prepared recipes based on market experience. As the scope of work grew over the years and the trends in the Serbian market changed, the management of the company decided to expand business activities to direct processing, frying, roasting and packaging of finished products. In the initial stage, the company ran a wholesale business. Īt the very beginning, the company decided to produce goods that are not typical of this region: exotic nuts, dried fruits and snacks based on the said. The company and the production plant with the Pak Center Florida bel (today Fun&Fit Company) was founded on.

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